{"id":3735,"date":"2021-05-13T16:07:30","date_gmt":"2021-05-13T07:07:30","guid":{"rendered":"http:\/\/analogrelax.com\/en\/?page_id=3735"},"modified":"2023-01-25T10:06:12","modified_gmt":"2023-01-25T01:06:12","slug":"profile-en","status":"publish","type":"page","link":"https:\/\/analogrelax.com\/en\/profile-en\/","title":{"rendered":"ABOUT"},"content":{"rendered":"\n

ZOOT Communication LLC, <\/h4>\n\n\n\n

Yasushi Yurugi, Analog Producer<\/h4>\n\n\n\n

Super analog lover who loves analog records and coffee (and recently, bicycles as well) more than anything else.<\/p>\n\n\n\n

Digital is great because it’s the latest! I feel a bit strange about such a trend in the society.<\/p>\n\n\n\n

Of course I acknowledge the convenience of digital technology. But is it really true that “digital is cutting-edge, so it’s great\u2026!” I don’t agree with that kind of thinking that is too simplistic.<\/p>\n\n\n\n

Rather, I think that the world has become too efficiency-oriented through digitization, and the society is experiencing many of its negative aspects.<\/p>\n\n\n\n

\u30fbWorking and learning environments that become “crammed” due to the increased efficiency
\u30fbDecreased opportunities to interact with “family members,” who are supposed to be the closest to us
\u30fbIncreased number of people becoming mentally unstable as analog people try to adapt to the digital society<\/p>\n\n\n\n

In this day and age, I believe that it’s important to keep in mind the good feeling that analog provides, and the comfort that lies between digital and analog, as well as to live a more mindful life.<\/p>\n\n\n\n

I would like to propose an analog life that will make you feel “at ease” from the bottom of your heart.<\/p>\n\n\n

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Yasushi Yurugi<\/strong><\/p>\n\n\n\n

I am the organizer of “ZOOT Communication LLC,” a company whose main business is the planning, development and sales of analog-like products.<\/p>\n\n\n\n

Born in Kyoto, Japan<\/p>\n\n\n\n

After graduating from an art university, I worked as a designer for a while, and then worked for a manufacturer in charge of product planning, development and new business development.<\/p>\n\n\n\n

In addition to design and product development, I also experienced marketing.<\/p>\n\n\n\n

Afterwards, in the heyday of networks and IT, I was involved in the development of new businesses related to digital technology and the Internet, but I felt a bit strange about the current trend in the world to prioritize efficiency and sales.<\/p>\n\n\n\n

While digitalization has made us more efficient and convenient, it has also made it more difficult for people to find happiness and satisfaction, so I decided to start my own business in order to develop products and services that can support people’s natural sense of happiness despite my limited ability.<\/p>\n\n\n\n

I first encountered music when I was a student. I got into playing instruments and was mainly a drummer in a band. I performed many times at live houses in Kyoto.
Later, I got into jazz and started playing the tenor saxophone.
Among jazz players, I fell in love with Zoot Sims in particular, and started the world’s only “Zoot Sims Fan Club.” (Officially recognized by Mrs. Luise Sims who is the wife of Zoot Sims)
http:\/\/zootsimsfanclub.net\/<\/a><\/p>\n\n\n\n

(Sorry, only Japanese)<\/p>\n\n\n\n

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\u30ba\u30fc\u30c8\u30b7\u30e0\u30ba\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u3067\u3059\uff01Welcome to the Zoot Sims Fan Club site!<\/a><\/blockquote>